The project proposes a new design for Lavazza brand. Logo restyling and design of a clear and elegant graphic image. For the basic package I opt for a white background and everyday objects, but from a different point of view. Meanwhile, for the premium images, baroque sculptures are on black background, as representative elements of Italian culture. PROJECT NOT REAL.
Packaging and Branding
Designs for Premium Lavazza brand: Premium arabica.
Lavazza low cost
Designs for the low cost Lavazza brand. Double facing. Espresso Italiano & Espresso.